You shouldn’t! You don’t need to be an expert of cultures to communicate effectively (even through a screen). Keep on reading to discover why.
Why we’d never refer to our clients as ‘students’
Gabriella Ferenczi, founder of our company explains why she has a mixed relationship with the word ‘student’ in the context of her work.
Top 10 economies by GDP ranking – a look at the past, present and future
Anything that concerns the economies of countries around the world tells also a lot about their culture, their history, their challenges, strengths and weaknesses, where they come from and where they're going. These fascinating graphs show the top 10 countries with...
Jeremy Hunt’s Chinese/Japanese gaffe and what we can learn from it
Jeremy Hunt's slip of the tongue made headlines the other day: "My wife is Japanese - my wife is Chinese. Sorry, that's a terrible mistake to make." Here is our take on the story, from a linguistic point of view. Before we'd jump to conclusions about...
Is your accent holding you back? Watch Arianna Huffington speak English
Arianna Huffington’s story demonstrates clearly how learning a new language can pave someone’s way to become one successful business leader – despite accent.
Jack Ma on learning English and doing business in a global world
Right at the beginning of this short documentary, Jack Ma, founder of Alibaba.com, the world’s largest online retailer explains how learning English as a free tourist guide for visitors that came to China had helped him not only to acquire vital language skills that...
Why speaking English is simply not enough when doing business internationally
English is the lingua franca of business, but if you use this fact as an excuse to avoid having to learn a language, you may actually lose out on a lot.
Why traditional language courses organised for busy corporates need a fresh approach
What can we do to make the language training process more effective in international companies and organisations? Here’s what I’ve seen over the past 10 years of working with corporate clients in the financial services industry in London. Big international...