This is the one-million-dollar question, that always pops into our mind when we are studying a new language. What’s the answer? Keep on reading to discover it.
read more
“Take cover” – Insurance terms and where they come from
The word 'insurance' - originally from Latin, stemming from 'sure', meaning secure, has been part of the English language since the 1550s. It began its journey as a variant of 'ensurance', which is an alteration of assurance - all very similar terms but they all went...
German ad slogans in English advertising
It's the second time I come across a German product ad using a German slogan in the English speaking market. “Audi: Vorsprung durch Technik.” And now: “Miele: Immer besser.” I asked my English native connections on LinkedIn and Twitter whether it is about the 'Made in...