German ad slogans in English advertising

German ad slogans in English advertising

It's the second time I come across a German product ad using a German slogan in the English speaking market. “Audi: Vorsprung durch Technik.” And now: “Miele: Immer besser.” I asked my English native connections on LinkedIn and Twitter whether it is about the 'Made in...

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Authors

Gabriella Ferenczi

Gabriella Ferenczi

German & Hungarian language coach, linguist, founder of ProLingua Global.

Aina Calpe Serrats

Aina Calpe Serrats

Award-winning actress, voice-over artist, linguist and language enthusiast.

Lorenza Picco

Lorenza Picco

Language for Business & Tourism student, digital marketing intern and language enthusiast.

Izabela Drogoś

Izabela Drogoś

Business & Administration and Spanish philology student, digital marketing intern and language enthusiast.

Izabela Drogoś

Chi Pham

Content marketing intern, budding marketing strategist and speaker of 3 languages.